Working parents’ roles
have evolved — employers
should evolve with them

Introducing [email protected], a joint initiative from
Fatherly and Scary Mommy, the two most popular
media brands for parents. We help companies retain,
recruit and support employees with kids.

Our Reach


Publisher in family
category on social


Parenting website
operator in the world

165 Million

Interactions with parents
every month

Attract Competitive Talent
& Strengthen Employer

As trusted brands with extensive reach, we give partners the unique opportunity to tap into a broad pool of competitive talent. Our audience are parents first and we help employers to highlight what matters most to them — family-friendly benefits & culture.

Parents at work certifications for Best Places for Parents to Work Remotely, Best Places to Work for Dads, Best Places to Work for Moms


Example of company profile page

Company Profiles

Example of branded content page

Branded Content

Employee Experience

Informed employees make for a healthy and productive workforce. Our newsletters, webinars, and digital resources provide actionable advice that saves time, relieves anxiety, and helps parents manage work/life integration.


Newsletter with content for working parents

Custom Newsletters

Live Work Thrive stream

Speakers & Workshops

Parents at Work content

Intranet Content

Live. Work. Thrive.

Our signature webinar series brings together policy experts, celebrities, and our editorial talent to discuss the latest issues critical to parents.

Live Work Thrive host Micaela Birmingham and guests Jill Biden and Doctor Melissa Robinson-Brown

Launch Policies and Benefits

We advise organizations on how to
benchmark and implement benefits for parents.

Topics Include:

  • Caregiver Leave
  • Best Practices for Parental Benefits Selection & Administration
  • Benefits Communications
  • Benefit & Policy Announcements and Media Strategies
  • Management Practices

You’re in Good Company

Just a few of our clients:

Contact Information

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