PARENTS @WORK
Working Parents’ Roles Have Evolved — Employers Should Evolve With Them
Introducing Parents@Work, a joint initiative from Fatherly and Scary Mommy, the two most popular media brands for parents. We help companies retain, recruit and support employees with kids.
Our Reach
#1
Publisher in Family Category on Social
Largest
parenting website operator in the world
165MM
interactions with parents every month

Attract Competitive Talent & Strengthen Employer Branding

As trusted brands with extensive reach, we give partners the unique opportunity to tap into a broad pool of competitive talent. Our audience are parents first and we help employers to highlight what matters most to them — family-friendly benefits & culture.

dads

Certification

company-profiles

Company Profiles

branded-content

Branded Content


Enhance
Employee Experience

Informed employees make for a healthy and productive workforce. Our newsletters, webinars, and digital resources provide actionable advice that saves time, relieves anxiety, and helps parents manage work/life integration.

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custom-newsletters

Custom Newsletters

speakers

Speakers & Workshops

intranet-content

Intranet Content


Live. Work. Thrive

Our signature webinar series from the Scary Mommy team brings together policy experts, celebrities, and our editorial talent to discuss the latest issues critical to parents.

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Launch Policies and Benefits

We advise organizations on how to benchmark and implement benefits for parents.

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Topics include:

  • rectangle-copy-6 Caregiver Leave
  • rectangle-copy-6 Best Practices for Parental Benefits Selection & Administration
  • rectangle-copy-6 Benefits Communications
  • rectangle-copy-6 Benefit & Policy Announcements and Media Strategies
  • rectangle-copy-6 Management Practices

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You’re in Good Company
Just a few of our clients: